Newsflash: Google is changing things once again. In an unexpected twist last week, Google’s John Mueller announced that Google will no longer show author profile images and Google+ circle numbers in desktop and mobile search results, shocking marketers everywhere.
It’s also bad news for marketers and business owners. Let me tell you why.
The charts and numbers on the board are starting to make sense. The scattered notepads, documents and books on the table are suggestive of work-in-progress. A week into the Internship program at LocalTrifecta, and the office space is starting to feel more like a second home. Here in this blog post, I will begin with the story of myself and how I got here. Then, I will briefly summarize what the first week of working here entailed along with some of my key observations and final thoughts.
As it currently stands, we are a group of 5-7 members who sit in one large enough room with 8 tables joined together, glass windows on one side and a giant white board on the other. There is also a board room, a main office, an entertainment room and a kitchen. Apart from the core members of the team, we also work with freelance content writers, web designers and AdWords specialists. With over 20 clients, the one unanimous need that echoes around the company is the desire to have more hours in a day. Welcome to the world of a growing Internet Marketing Start-up - one which has hustled and bustled its way through a competitive Industry and is starting to gain traction, reputation and credibility.
My name is Preeya Grewal and I’m the new Inbound marketing intern at ElementIQ. Since I graduated from university in 2012, I have coveted a marketing agency position and I’m overjoyed that ElementIQ hired me as an intern! My goal for the next 4 months is to soak in as much information as possible and provide a valuable contribution to this great team. My first week has consisted mostly of learning and observation and I’d like to share some of the things that I found most interesting in my first 5 days here.
Don’t we all know this? Don’t we see it all around us? And yet, are not many of us afraid of change? The reason I reflect on change as the opening to this blog is because ‘change’ is such a visible constant in the Digital Industry. As an example - Google, Facebook, and Twitter are constantly in the news for evolving their algorithms. Such changes require Digital Marketers to persistently keep themselves updated.
To be successful in this industry, I strongly recommend following knowledge-leaders in this field by subscribing to their blogs and following them on twitter or other platforms. Some of the people/organizations we follow include Neil Patel, Noah Kagan, Marketing Land, HubSpot Academy, and Moz to name a few. And I thought school was done - who was I kidding?
Even for those in the digital marketing industry, it’s not easy to keep up with Google’s frequent algorithm updates.
As an agency, we’re constantly asked: why so many updates? What do these updates mean? Will these updates affect me?
As of April 21, 2015 (today), the Google Mobile Friendly update is upon us. This will affect you, and affect your competitors.
8 out of 10 potential customers look at online reviews before hiring a service or buying a product. Businesses with no or limited reviews are not likely to be chosen.
Last week, I attended HubSpot’s Inbound 2014 Conference in Boston and let me say - there was a LOT to take away from it. Whether it was the vision of David Meerman Scott, the ground-breaking announcements from Brian Halligan or the downright folksy slang from Marcus Sheridan, just about every session had some key takeaways.
But this conference was more than just sessions. It was the entire Inbound Marketing experience. The people, the sessions, the food, the ideas, the stories - all of it made Inbound 2014 an incredible conference to be at.
In this post, I’ll go through 3-5 takeaways from some of the sessions I attended. I’ll finish up with some overall takeaways and some discussion on the entire experience. Here we go.
This is a guest submission on updating your small business marketing initiatives by digital strategist Lorna Van Straaten. It's the second guest submission on the LocalTrifecta Inbound Marketing Blog. If you've got an idea for a guest submission, send it to guestpost@localtrifecta.com!
It seems the marketing landscape changes daily right now, but if you want to at least pretend you are marketing in the 21st century make sure that you have included some or all of these components. Is your small business marketing up to date?
Are you risking your business by being out of legal compliance, out of touch with customers and out of sight in today’s digital business world?
This year our Company, LocalTrifecta Internet Marketing took 5 team members to MozCon - known as the LocalTrifecta 5.
This is going to be some sort of special MozCon review post. Four of us are contributing, and this is a lengthy post, but there’s great stuff here. And at the very end we’ve included links to other MozCon 2014 reviews.
