We’ll let you in on a secret: Video marketing works. Well, it’s not exactly a secret. With the invention of YouTube and the rapid growth of other video hosting websites, it’s no surprise that videos can drive sales. Still don’t believe it? Take a look at these startling statistics:
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52% of consumers feel watching an online product video makes them more confident in their purchase (Source: Internet Retailer)
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Nearly 40% of consumers report that videos increase their likelihood of making a purchase over a mobile device (Source: Adobe)
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42% of businessmen and women who watched a video purchased a product (Source: IDG)
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60% of people prefer watching video over reading text (Source: Forbes)
The evidence is clear: Video marketing helps convert ordinary visitors into paying customers. Still not convinced? Here are 7 reasons why you need to incorporate video in your internet marketing campaign:
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Videos Are Easy To Share
75% of all videos shared are shared over Facebook. It just takes a click of the “Share” button and suddenly the video you just watched is on all of your social media profiles. Here’s the reality: Millions of people do exactly this - every second of the day. A message quickly conveyed and easily shared means your brand will be in front of more faces more quickly than other marketing channels. That’s the power of video marketing.
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Videos Are Good For SEO
Search engines are including videos more and more in search results. Furthermore, videos provide opportunities to build great backlinks to your website. They can attract links from search engines, video bookmarking websites and blogs, just to name a few. Good quality links are critical to great SEO. In a study done by Forrester, search results that included video increased the chance of a first page Google result by 53x.
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Videos Move People Closer To Buying
As you read at the top of this post, videos increase consumer confidence in your product. 52% of consumers say they are less likely to return a product after viewing a product video on a brand website or YouTube, per a study by Website Magazine. Getting people closer to the end of the sales funnel always depends on the content of your video and quality of your video marketing. Provided that the video answers common questions about your offerings or differentiates you from the competition, it will better inform the end user and better qualify them to buy.
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Videos Create Trust
At first glance, a professional video produced and distributed around instantly boosts your company’s credibility. The fact that you invested the resources to get it produced well bodes well for most. Aside from that, using video marketing to create quality content boosts your trust with people to later sell them your product or service. Telling the viewer your company’s story and conversing with them is also a great way to build trust and credibility. People also like the personal touch and seeing someone else endorse your product or service increases the likelihood that they’ll buy into it as well.
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Videos Attract Visual Learners
The average attention span in 2013 is 8 seconds. So you have 8 seconds to get someone’s attention. The good news is that this isn’t too hard to do using the right marketing techniques and people learn in different ways. 3 out of 5 consumers will spend roughly two minutes watching a video that educates them about a product they plan to purchase and 37% will watch for more than 3 minutes, according to Marketing Charts. Some people learn more effectively with visuals than text. And those video thumbnails you see in search results? Those get clicked on more often than text results.
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Videos Are Cost-Effective Over Time
Video lasts forever. With the need to control costs so critical to your bottom line, video provides you with a tangible marketing tool that will last forever. Your one-time investment can go a long way for a long time.
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Videos Save Time
Instead of giving costly tours or giving detailed explanations on process or production, you can trim all that down into a couple of minutes of video. You can save your staff and customers time just by referring them to a simple video.
More and more businesses are using video marketing in their Internet Marketing campaigns. Small business investments in video will grow to $16.6 billion by 2015 (Source: BIA). The benefits are endless. It’s an investment that you ought to make.
About the Author:
Ramesh Ranjan is the Inbound Marketing Specialist at LocalTrifecta Internet Marketing, where he helps businesses across Metro Vancouver increase sales and revenue through Inbound Marketing. His marketing heroes are Marcus Sheridan, John Caples and John Carlton. In his off time, he can be found playing roller hockey in Richmond, blogging on his personal website, and at the top of the office hockey pool. You can follow and connect with Ramesh over Twitter and Google+
