Inbound Marketing Blog

JCPenney's Super Bowl Tweets Were Drunk?

By: Jennifer Lo

3 Things They Did Right, And What They Could've Done
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Whether intentional or not, with social media, great campaigns are viral, and spread like wild fire.

Remember when Oreo tweeted during the Super Bowl blackout and everyone couldn’t stop talking about it?

This year, the winner of the most viral campaign went to JCPenney. Although the campaign was slightly controversial, I thought it was a great move for the department store.

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Social Media Toolbox Series: Maximizing Your Social Activities All In One Place With HootSuite

By: Jennifer Lo

 

Whether you’re a small business owner or a marketing coordinator in a large organization, looking for the right tool for social media to expand your reach and help achieve your business goals is never an easy task. Most people jump on board trying out many different tools, only to find out it is not the right fit for them. This article will help those who are having a hard time deciding what to use when it comes to social media management.

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