It’s not breaking news that more and more transactions are being conducted online, but StatsCan just came out with a report entitled E-commerce: Shopping on the Internet that reports a surge from $12.8 billion of online shopping sales in 2007, to $15.1 billion in 2009.
There are a growing number of business owners like Baseer Khudayar, who has two brick and mortar shoe store locations, who are taking advantage of being online and having a virtual storefront that has few limits.
While a business owner can’t really do too much to drive more foot traffic to an actual location (Do the Little Caesar’s Pizza sign holders on street corners really work?!? All to come in to buy a $5pizza? It must work …). Pizza aside, there are thousands of folks sitting in front of their computers who are LOOKING to buy shoes!
So the question is, whether it’s shoes or some other product(s) or service(s), what are you doing to be found by the increasing number of people who are searching for what you offer online?
A little bit of investigation and time on your part can pay off in spades. Or, more importantly, dollars.
About the Author:
Samuel Araki is the founder of LocalTrifecta Internet Marketing. He believes SME’s need to regain control of their digital marketing - which has become a muddled landscape, filled with fast talking, budget sucking, wannabe Internet Marketing leeches. He is clear that online marketing is not an overnight process, but is a commitment to furthering an upward trending marketing channel. Follow Samuel’s musings on Twitter and Google+
