Have you noticed that your Facebook Page Likes have dropped a bit lately? If you haven't yet, you just might in the coming weeks.
In marketing (online and offline), we use data to communicate the progress we've made in our marketing efforts. We measure where we were, where we are, and set goals of where we want to be, so that we can evaluate the ROI (return on investment) of our marketing spend. That then allows us to tweak and hone our efforts to get a better return or result. A business should always be tweaking their marketing strategy, evenif those tweaks are minor.
