With over 2 months of managing citations for various clients and having learned under the leadership of Lincoln Chan, a local search expert, I feel I have some authority on the subject. In this blog post, I share the most important lessons I have learned for managing this tedious affair and share the resources I use.
Let me reflect on this assuming that you don’t subscribe to any tools to assist you. The knowledge you gain from my experience should help you leverage the tools that you may invest in more effectively. Also, I am speaking from an agency perspective but the lessons should be just as applicable to any other business.
