The charts and numbers on the board are starting to make sense. The scattered notepads, documents and books on the table are suggestive of work-in-progress. A week into the Internship program at LocalTrifecta, and the office space is starting to feel more like a second home. Here in this blog post, I will begin with the story of myself and how I got here. Then, I will briefly summarize what the first week of working here entailed along with some of my key observations and final thoughts.
As it currently stands, we are a group of 5-7 members who sit in one large enough room with 8 tables joined together, glass windows on one side and a giant white board on the other. There is also a board room, a main office, an entertainment room and a kitchen. Apart from the core members of the team, we also work with freelance content writers, web designers and AdWords specialists. With over 20 clients, the one unanimous need that echoes around the company is the desire to have more hours in a day. Welcome to the world of a growing Internet Marketing Start-up - one which has hustled and bustled its way through a competitive Industry and is starting to gain traction, reputation and credibility.
Don’t we all know this? Don’t we see it all around us? And yet, are not many of us afraid of change? The reason I reflect on change as the opening to this blog is because ‘change’ is such a visible constant in the Digital Industry. As an example - Google, Facebook, and Twitter are constantly in the news for evolving their algorithms. Such changes require Digital Marketers to persistently keep themselves updated.
To be successful in this industry, I strongly recommend following knowledge-leaders in this field by subscribing to their blogs and following them on twitter or other platforms. Some of the people/organizations we follow include Neil Patel, Noah Kagan, Marketing Land, HubSpot Academy, and Moz to name a few. And I thought school was done - who was I kidding?
It was the middle of December 2014 when I started working with ElementIQ. With the weather changing from winter to spring, my 4 months of internship agreement has come to an end in the middle of April 2015. Before joining here, I was a full time student of the MBA program at Beedie School of Business in Vancouver. I continue to be a student, but having successfully completed 4 months of internship, I am now officially eligible to graduate in June this year. As exciting as graduation may be, currently I am feeling the sorrow of parting from my colleagues.
In this blog post, I will attempt to summarize my entire internship experience...reflecting on the work, people, culture and training.
With over 2 months of managing citations for various clients and having learned under the leadership of Lincoln Chan, a local search expert, I feel I have some authority on the subject. In this blog post, I share the most important lessons I have learned for managing this tedious affair and share the resources I use.
Let me reflect on this assuming that you don’t subscribe to any tools to assist you. The knowledge you gain from my experience should help you leverage the tools that you may invest in more effectively. Also, I am speaking from an agency perspective but the lessons should be just as applicable to any other business.
