I have a confession to make… I’m not fond of Google AdWords’ Quality Score calculation, on a good day. From what I gather from digital marketers the world over, I’m not alone in my belief.
The idea itself is a great one—a way to filter and rank advertisers for similar goods and services in Google’s AdWords auction—so that the advertiser with the highest bid doesn’t automatically win each auction. It’s intended to effectively eliminate a monopoly on ad space that would be waged between deep-pocketed corporations (although some would say, with good authority, it too often is a battle of the titans).
