Inbound Marketing Blog

I have a confession to make… I’m not fond of Google AdWords’ Quality Score calculation, on a good day. From what I gather from digital marketers the world over, I’m not alone in my belief.

The idea itself is a great one—a way to filter and rank advertisers for similar goods and services in Google’s AdWords auction—so that the advertiser with the highest bid doesn’t automatically win each auction. It’s intended to effectively eliminate a monopoly on ad space that would be waged between deep-pocketed corporations (although some would say, with good authority, it too often is a battle of the titans).

You know how most clubs or bars have a bouncer out front to ensure its patrons are ‘on the level’—they are who they say they are—all while ensuring the riff-raff remain out, or are kicked out if needed?

They play an integral role in ensuring things run as they should, maintaining the integrity of the establishment while ensuring its visitors are receiving what they want: an enjoyable experience that they expect when arriving at the club.

Recently, a number of LocalTrifecta team members took the plunge and got certified to use Google AdWords. Drew Bay, Payman Torkiyan, Puya Turkiyan, Sam Araki and I (Ramesh Ranjan) completed the certification program for Google AdWords. Drew was already certified and was getting re-certified as that’s what Google requires.

Have you ever wondered how certain ads over Google get to the absolute top of the first page of search results? Well let me tell you how.