A few months ago, one of our clients decided to redesign their website. It was a law firm and they contracted a marketing agency that specialized in websites for lawyers. Last week, the new site went live so I decided to take a peek to see how it was set up.
I found some pretty egregious errors that prompted me to put together this blog post.
We have been meeting quite aggressively the past few weeks with different businesses. Almost all the businesses we meet with have the same problems ... we will try to address them here so at least you, as a business owner, know where to start.
To be crystal clear here the intent of internet marketing, at its core, is to drive traffic to a web property. This is what most firms offer to do.
Local Trifecta, on the other hand, realizes "traffic" might be great for a blog or a fan page, but for a business its all but useless if that traffic doesnt DO something.
Almost EVERY site we looked at was geared towards "information" and NOT conversion. Essentially this means the site was dedicated to telling your traffic who you are and what you do but NOT encouraging them to DO anything at all. Some sites didnt even have their contact information on the front page!!! A user would have to click over to the contact page just to be able to get a phone number!
It has been proven time and time again that the BEST place for a call to action is actually the TOP LEFT of a website!
Although I am sure this makes sense reading it we encourage you to took at your site and ask yourself if its "conversion" focused ... do you have a clear and concise call to action? Is it above the 1st fold? Is there a sense of urgency? Is the process simple? and perhaps most important of all ... are you able to track it!?
Recently I’ve trolled the local Vancouver Craigslist Gig postings to see what folks are posting. In a competitive landscape I’m sure that all the Gig posters get hammered by every John and Sally who want to offer them their services.
