Inbound Marketing Blog

This is a guest submission on updating your small business marketing initiatives by digital strategist Lorna Van Straaten. It's the second guest submission on the LocalTrifecta Inbound Marketing Blog. If you've got an idea for a guest submission, send it to guestpost@localtrifecta.com!

It seems the marketing landscape changes daily right now, but if you want to at least pretend you are marketing in the 21st century make sure that you have included some or all of these components. Is your small business marketing up to date?

Are you risking your business by being out of legal compliance, out of touch with customers and out of sight in today’s digital business world?

5 of our staff members are at MozCon 2014 this week and while they'll be learning and hearing from the biggest names in Inbound Marketing, it also presents an opportunity to shake hands and meet some new people. This is something that all of us are well versed in, right here in Vancouver - meeting the best and brightest in the city.

Needless to say, networking is important for growing a business, building up your database of contacts and learning from those senior to you. All of us at LocalTrifecta have done networking events here in Surrey and throughout the Greater Vancouver area and I thought this would be a great opportunity for all of us to share our best tips for maximizing time at networking events.

Although a year old the following study by eMarketer demonstrated the mind shift in businesses to focus on online advertising rather than more traditional advertising like print. By far the biggest increase in spend of businesses was in WEBSITE DEVELOPMENT! What can we infer from this?

Seeing as LocalTrifecta Internet Marketing is a small business, with a focus on helping other small businesses attract and convert more customers online, I think what the Canadian Youth Business Foundation (CYBF), Canadian Federation of Independent Business (CFIB), and Federal Government have done is wonderful.

A number of months back, I was researching some statistics of small business in British Columbia.

It’s no secret that marketing has evolved. From the days of Mad Men we now live in a world that is evolving by the month. With technology it doesn’t take years or decades for consumers to change and for marketers to not only keep up, but try to stay ahead one step ahead.

Obama promised change.

The Canadian government is seeking to reform the Employment Insurance System and hike premiums. As a small business owner I know the effects of Payroll deductions and remittances on both employer and employee side.