After reading Owen Clark's post today where he states that #1 On Google Is Not What You Want - I have a few quick thoughts. Thanks to Owen for making me think today - although I don't agree with his headline - he makes his point. 
+ For the vast majority of businesses - being #1 on Google for your relative key terms makes a big difference. Actually being in the top 3 versus anything else means a big difference. LocalTrifecta works with some great businesses where we see that it does make a difference, and business owners notice, too. I spoke with one client an hour ago who noticed that his call volume has dropped noticeably as he went from #3 to #5 on the first page for a few key terms of his. So, it's on us to help him rebound, and we will.
+ Is it the same if it's a solopreneur vs. a business that is being optimized for? Sometimes there is a difference. The biggest difference? If you're solo you get a web lead and if you don't follow-up on it right away, then
+ Inbound vs. Outbound Marketing. Do you understand the difference? Does it make a difference to you, even if you do understand? Typically outbound marketing channels are the hardest hit by "marketers." In the past whether it's been mailers, newspaper ads, yellow pages, emails - we've been inundated with a lot of noise. Now the channel has just been turned to social and we are being increasingly barraged through Facebook, Linkedin, Twitter, etc. Outbound marketing will never die, but marketers more than ever need to understand the importance, power and effectiveness of inbound marketing - and find ways to take advantage of it.
So really the question is - what are your thoughts on inbound vs. outbound marketing? And is one or the other, or both effective for you?
About the Author:
Samuel Araki is the founder of LocalTrifecta Internet Marketing. He believes SME’s need to regain control of their digital marketing - which has become a muddled landscape, filled with fast talking, budget sucking, wannabe Internet Marketing leeches. He is clear that online marketing is not an overnight process, but is a commitment to furthering an upward trending marketing channel. Follow Samuel’s musings on Twitter and Google+
