Inbound Marketing Blog

5 Inbound Marketing Blogs To Rule Them All

By: Zac White

Inbound Marketing blogs are becoming a go-to resource for marketers and business owners looking online for cost effective ways to grow their business. A good Inbound marketing blog will show you how to harness the power of non-paid channels such as content, social media, and SEO.  

Searching “Inbound Marketing Blogs,” on Google will show you the 17 best inbound marketing blogs, 25 Great Inbound Marketing Blogs, or even 39 Fantastic Inbound Marketing Blogs.

But who has the time to review that many blogs?

In this post, I’ll simplify things, providing details on the 5 inbound marketing blogs that will teach you everything you need to know about the latest in inbound marketing.

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5 Easy Tips To Optimize Your LinkedIn Profile

By: Zac White

 LinkedIn_logo_initials

LinkedIn is much more than a job finding website .

Today’s search engine savvy population wants to know the people behind a business. Your skills, recommendations, and experience can be a determining factor in a person’s decision to choose what you’re offering over the competition. This adds even more reason for professionals to be well represented on websites like Google +, Twitter, and LinkedIn.

The big benefit of joining these sites is that it establishes your credibility well in advance of your first point of contact. In other words, customers and potential business partners will be thinking “YES!” before they even meet you.

 

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Attention Small Business: 3 Things To Master Online Before Investing In Social Media

By: Zac White

Avinash Kaushik, Digital Marketing Evangelist for Google, recently wrote a  LinkedIn Influencers article stating social media is still well behind organic search and email for customer acquisition. He uses U.S. data, but his findings are worth noting for other countries. Organic search outperformed the combined results of Facebook and Twitter by over 15%. Also impressive, email marketing outperformed the social networking duo by 6%.

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Social Media Super Bowl Blitz - 4 Million Dollars Versus 140 Characters

By: Zac White

Every year brands line up to pay for commercial spots in North America’s biggest sporting event – the Super Bowl. According to network host Fox, This year’s Super Bowl had an average of 111.5 million viewers, a record for a US program.


The massive viewer count is why advertisers aren’t afraid to spend. Budweiser is already enjoying the success of their ad. Their “Puppy Love” commercial has gone viral and now has over 43 million views on YouTube.

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