For us being located in Vancouver Canada at the moment we are still struggling with helping a vast majority of business create their 1st website and/or update an incredibly old site. In fact Google indicated in an event held in Toronto that 55% of Canadian businesses DO NOT have a website!
Newspapers, for example, make up six per cent of media consumed by Canadians, but attract around 30 per cent of advertising budgets, he said at a session on the “digital revolution” organized by the Toronto Board of Trade Monday. Digital marketing makes up between 10 and 20 per cent of most companies’ advertising budget, but 68 per cent of Canadians are online, he added.
Chris O’Neill, managing director at Google Canada
To really compound this issue Canadians spend THE MOST time online and especially watching VIDEOS! The Financial Post recently did an article (Apr 28 2011) that began
Welcome to Canada, where we’re all about hockey, poutine and online video.
TODAY eMarketer posted an article indicating US online video ad spending to grow 43.1% in 2012! (eMarketer Article) In fact even the UK is years beyond Canadian Businesses when it comes to digital adaptation!
Does anyone have any insights into WHY Canadian Businesses are SO far behind the US and UK when it comes to websites and internet advertising!?
About the Author:
Samuel Araki is the founder of LocalTrifecta Internet Marketing. He believes SME’s need to regain control of their digital marketing - which has become a muddled landscape, filled with fast talking, budget sucking, wannabe Internet Marketing leeches. He is clear that online marketing is not an overnight process, but is a commitment to furthering an upward trending marketing channel. Follow Samuel’s musings on Twitter and Google+
