Eric Enge of Search Engine Land recently made a very insightful blog entry regarding "What’s Next In The Evolution Of Local Search?"
In it he states:
The first thing we need to be clear on is that there are major differences between traditional SEO and Local SEO. A wholly different set of algorithms is in play here, and the type of work is quite different.
With Google increasing its focus on search queries with local intent, the importance of having a local SEO strategy is growing rapidly. Whether you are a national chain with lots of local brick and mortar stores, or the local laundromat, you need to play here.
The problem is that for a small local business, it is very hard to play effectively in this space. This is a trend that strongly favors the larger business that can invest in a significant Local SEO strategy, and can afford to re-invest every time there is an algorithm change.
In our experience the businesses we work with, even with a "marketing department", are focused on more traditional forms of marketing and advertising. The knowledge a business needs to stay ahead of not just the local marketing opportunities but organic search AND pay per click creation and optimization takes a team of highly focused individuals.
At Local Trifecta our objective is to help small to medium brick and mortar businesses get all the benefits of a large corporate spend for a fraction of the price. We understand what it takes to leverage the full "Trifecta" of SEO, PPC, and Local and understand how critical it is to have all 3 components working together to accomplish the main objective of increasing revenue.
About the Author:
Samuel Araki is the founder of LocalTrifecta Internet Marketing. He believes SME’s need to regain control of their digital marketing - which has become a muddled landscape, filled with fast talking, budget sucking, wannabe Internet Marketing leeches. He is clear that online marketing is not an overnight process, but is a commitment to furthering an upward trending marketing channel. Follow Samuel’s musings on Twitter and Google+
