This is a guest submission on leveraging your Google+ page from online journalist and business enthusiast Megan Ritter. It's the first guest submission on the LocalTrifecta Inbound Marketing Blog. If you've got an idea for a guest submission, send it to guestpost@localtrifecta.com!
As a business owner, you should know by now how important of a role social media plays in your company’s Inbound Marketing strategy. And if you are running a B2B business, you may be wondering as to which social network will produce the best results.
While Google+ may have kicked off with a shaky start (anyone remember OpenSocial?), many B2B marketers are relieved that this platform hasn’t died off. As a matter of fact, Google+ has now become one of the best places to be for a B2B business to gain more online visibility, giving brands across the globe the opportunity to affordably manage brand protection in the marketplace.
While there are plenty of other social networks you might want to use to boost your brand’s visibility, Google+ is an exceptional place to start. A lot of brands are still using Facebook as their primary social platform, but after some of their latest updates, their organic feed for brands has reduced to less than 2%. The reality is that B2B interactions tend to quickly die out on social platforms like Pinterest and Facebook, leaving brands with no lead nurturing strategy.
How You Can Leverage Google+ For Your Business
Today, Google+ is one of the most-utilized social media platforms on the web, and within the next 5 years, it’s being estimated that every business will have their own Google Plus page. By taking the time to personally connect with influencers in your niche, build circles, and connect with communities, Google+ can be just the solution you need for your inbound marketing efforts. Take a look at the infographic below to get started on your own Google+ page today!
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