As noted we are not coming up on any searches which is not good.
What exactly are you going to do to increase traffic? Keywords are just a small part of SEO and SEO in our definition is separate from conversion once you get them there.
Somewhere along the way we have failed this potential client ... keywords aren't a small part of SEO they ARE SEO ... the right, intent driven keywords, will ultimately generate the most qualified traffic to a site.
The most critical component of SEO is to ensure your targeting the right keywords. Once we have those keywords selected (through PPC intelligence and client collaboration) we do the on-site and off-site optimization. This increases/improves the position for the site in the search engine results and ultimately improves traffic.
There is a huge difference between traffic and conversion ... which is again why keywords are so important. We need to ensure the intent of the keyword search matches the content, delivery, and call to action of the page that traffic is driven to. Again this is a collaborative effort but core metrics and analytics will provide preliminary data on intent based on click through to a call to action, time on page, bounce rates, and other metrics.
So ... are keywords SEO or is SEO keywords? YES
About the Author:
Samuel Araki is the founder of LocalTrifecta Internet Marketing. He believes SME’s need to regain control of their digital marketing - which has become a muddled landscape, filled with fast talking, budget sucking, wannabe Internet Marketing leeches. He is clear that online marketing is not an overnight process, but is a commitment to furthering an upward trending marketing channel. Follow Samuel’s musings on Twitter and Google+
