If you own a small business, and you’re on Facebook, do you have a business Fan Page?
My wild assumption is that if your Facebook friends will be open to becoming a fan of your business. And every time you update your Fan Page with some great business news, a limited-time offer, photos or videos, it will display on the News Feed of all your “fans.”
It isn’t JUST local businesses that can have Fan Pages, but it definitely is the largest category that does making up 17.6% of Fan Pages.
Fan Pages is really an easy way for a local business to reach out to a LOCAL audience.
According to research by eMarketer:
Engagement, interest and constant connection keep fans coming back to a company’s Facebook fan page, and local businesses can learn from these larger examples as they create and populate their own Facebook fan pages.
On the big company level, the largest Fan Page with over 26 million fans is the YouTube Fan Page, and the second largest is the Coca-Cola Fan Page. With Fan Pages, the ability to create and share is the same whether it’s a local business or Fortune 500 company.
About the Author:
Samuel Araki is the founder of LocalTrifecta Internet Marketing. He believes SME’s need to regain control of their digital marketing - which has become a muddled landscape, filled with fast talking, budget sucking, wannabe Internet Marketing leeches. He is clear that online marketing is not an overnight process, but is a commitment to furthering an upward trending marketing channel. Follow Samuel’s musings on Twitter and Google+
