We at LocalTrifecta are committed to providing you with the best information out there to generate leads for your business and ultimately, to increase your bottom line. Now, we’re stepping into the podcasting realm! (What is a podcast? Scroll down!)
For the longest time, we’ve blogged about the best ways to improve lead generation through Inbound marketing channels. We’ve provided free educational e-books on different Inbound channels to educate business owners and marketers like you. We’ve even done a few videos here and there. We want to serve you value within different mediums and different mediums present more opportunities to discuss different topics that can improve the performance of your business, top to bottom.
The main goal of the new MarketingIQ Podcast is to educate and inform you, the listener with actionable advice on how to grow your business through Inbound Marketing - from folks actually doing it.
What The Heck Is A Podcast?
In case you’re new to this whole podcasting thing, let me define exactly what a podcast is. The term “podcast” comes from a merging of the terms “iPod” and “broadcasting”. Essentially, a podcast is content in the form of a digital audio file for the purpose of playback and obviously, consumption. It’s audio broadcasting on the Internet, to simplify it completely.
The Benefits of Podcasting As A Marketing Tool
Much like blogging, people subscribe to podcasts. One of the benefits of podcasting is that people can subscribe and automatically receive your podcasts as they are released. So these can go straight to iTunes or related apps that can serve your content. Podcasts can serve as an alternative to listening to music through your mobile device or in your car. So the benefit of a business like yours podcasting is that you’ll be able to speak directly to people interested in you in a pretty unique environment. So to summarize, podcasting makes your content personal and portable. 
If you do it well, you can really cultivate a following for your podcast. And like anything in the digital world, that can spread and multiply. With broadcast radio slowly losing the energy it once had, people are more and more wanting to choose what they listen to - and podcasting meets this need.
Since podcasts are digital and people are constantly plugged in wherever they go, it makes this form of media pretty effective. People can listen while at work, on a run, in the car or just about anywhere. Podcasts are efficient on time and convenient for consumption.
Is Podcasting For Every Business?
So if podcasts have many benefits for the people listening to them, then why isn’t everyone podcasting? Well, it’s not for every business. On a case-by-case basis, it’s important to see whether podcasting can be incorporated into your overall content strategy. It’s very different from blogging for example. Someone can stumble on a blog post of yours on buying flooring and have their questions answered - but they might not be able to get the same immediately from a podcast.
If you’re a mortgage broker or financial advisor, for example, podcasting could work as there’s plenty of information you could provide in audio form to people interested in those topics and related sub-topics.
So by looking at your overall content strategy and determining what your ideal buyers might be interested , you’ll be able to determine whether it’s a fit or not.
What Will The MarketingIQ Podcast Feature?
But in the context of LocalTrifecta, digital marketing is constantly evolving and changing. There’s always new information, concepts and news to discuss - all of which can be of extreme value to you as a business owner or marketer. 
So just like our blog posts, each podcast will focus on addressing a particular concept, news item, issue or problem within the digital marketing world. I’ll have a special guest on each show.
The first podcast will be me, Ramesh Ranjan going into the mind of the searcher. In that first one, I’ll talk about what drives someone to search, what they search and why this is important for you as a business owner or marketer.
When Will It Begin?
The MarketingIQ Podcast will begin in January 2015 and you can follow us on Twitter to find out the exact date. If you’re subscribed to this blog, then you should find out via email when the first podcast gets published.
Stay tuned - literally!
About the Author:
Ramesh Ranjan is the Inbound Marketing Specialist at LocalTrifecta Internet Marketing, where he helps businesses across Metro Vancouver increase sales and revenue through Inbound Marketing. His marketing heroes are Marcus Sheridan, John Caples and John Carlton. In his off time, he can be found playing roller hockey in Richmond, blogging on his personal website, and at the top of the office hockey pool. You can follow and connect with Ramesh over Twitter and Google+
