Inbound Marketing Blog

5 of our staff members are at MozCon 2014 this week and while they'll be learning and hearing from the biggest names in Inbound Marketing, it also presents an opportunity to shake hands and meet some new people. This is something that all of us are well versed in, right here in Vancouver - meeting the best and brightest in the city.

Needless to say, networking is important for growing a business, building up your database of contacts and learning from those senior to you. All of us at LocalTrifecta have done networking events here in Surrey and throughout the Greater Vancouver area and I thought this would be a great opportunity for all of us to share our best tips for maximizing time at networking events.

Too many business blogs out there are done poorly - in a number of ways. Some are content braindumps while others are just sales promotion vehicles. While good content will get you found in search engines, a lot of business blogs aren’t optimized for some of the basic SEO factors that should increase your business’ online visibility. This post will show and explain 6 tips to optimize your blog posts so you can be found in search engines and bring in sales through the lucrative organic channel.

Dental Marketing: It’s the one thing that every dentist knows they need to do for their dental practice. Every dental practice wants more patients. But how do you go about getting them? Many like to toss an advertisement in the local newspaper or put a 30-second spot on the radio. It’s how things WERE done and still are to a certain extent with dental practices.

I would compare creating great landing pages to fishing. While there are no exact formulas to making the perfect landing page or catching fish, if you can fish in the right lake with the right hook and methods - you’ll catch a lot of fish.  The same goes for creating landing pages that convert. With the proper awareness of your target audience and the use of the right tools and tactics, your landing page can increase conversions and sales.

I will be breaking up this guide into 6 blog posts, with each post containing 2 steps.

A few months ago, one of our clients decided to redesign their website. It was a law firm and they contracted a marketing agency that specialized in websites for lawyers. Last week, the new site went live so I decided to take a peek to see how it was set up.

I found some pretty egregious errors that prompted me to put together this blog post.

There are two schools of thought when it comes to marketing. There’s the conventional/ traditional school of marketing. And there’s the new school of marketing.

The conventional school of marketing would have you believe that the only real way to get your business in front of people is to place ads, buy email lists and make phone calls. The new (and cool) school of marketing would tell you that to get yourself in front of your target audience, you need to be in the business of producing content that solves your ideal buyers’ problems and answers their questions.

I’m not here to tell you what is right or what is wrong. Both have a place in marketing budgets in companies all over the world.

But what this post will do is give you a fair, honest comparison - I want this blog post to give you an idea of what each is so that you’ll be ready to assess what you ought to include in your own marketing budget.

When you think of Yelp, do you first think of foodies posting restaurant reviews? In my previous blog post on LinkedIn optimization, I talked about how LinkedIn is much more than a job seekers website. In this case, Yelp is much more than a website for people to rate their favourite meals.

Inbound Marketing blogs are becoming a go-to resource for marketers and business owners looking online for cost effective ways to grow their business. A good Inbound marketing blog will show you how to harness the power of non-paid channels such as content, social media, and SEO.  

Searching “Inbound Marketing Blogs,” on Google will show you the 17 best inbound marketing blogs, 25 Great Inbound Marketing Blogs, or even 39 Fantastic Inbound Marketing Blogs.

But who has the time to review that many blogs?

In this post, I’ll simplify things, providing details on the 5 inbound marketing blogs that will teach you everything you need to know about the latest in inbound marketing.

Most writers get writer’s block. It’s near inevitable. Whether it’s a blog post or ebook, writer’s block happens - and sometimes at the worst possible time. If you haven’t gotten it before, then you’re a lucky person.

But for the rest of us that have, you know the feeling. You stare at your screen or your notepad. The hope of accomplishing your task at hand feels increasingly difficult. You reach deep into your brain for something to get your creative juices going. Nothing’s there.

Now what? What can you possibly do to get your mind back on track? Here are 5 ways to fight the evil that is writer’s block:

LinkedIn is much more than a job finding website .

Today’s search engine savvy population wants to know the people behind a business. Your skills, recommendations, and experience can be a determining factor in a person’s decision to choose what you’re offering over the competition. This adds even more reason for professionals to be well represented on websites like Google +, Twitter, and LinkedIn.

The big benefit of joining these sites is that it establishes your credibility well in advance of your first point of contact. In other words, customers and potential business partners will be thinking “YES!” before they even meet you.