There are so many different ideas out there on how to successfully run a social media campaign. There are also guidelines that you should follow to be able to get the most ROI on your campaign.
I am not here to tell you what to do and what not to do, just here for a little support. I want to give some insight on what a great social media campaign encompasses and how to run a successful social media campaign.
If you're the owner of a company operating in or around Vancouver, you'll know how much of a struggle it can be to attract the right customers to your business, especially with so much competition in every sector. The British Columbia economy is still on fairly fragile ground and Vancouver business owners know this all too well. In order to be found by prospective buyers looking for a business just like yours, you need a sales and marketing plan that is appropriate for the digital age, and you need the right tools to help your business grow. This is where HubSpot comes in.
Blogging should not be boring. By no means should your readers feel unengaged with your material. So how do you keep them engaged? How do I get them to read the FULL post, and not just skim through? You also may ask: How can I get more click-thru's to my website or with my CTA’s?
As a visual "Pinning Board" of everything imaginable to the mind - Pinterest has swept social media platforms for the last two years, and will continue to rapidly grow. Data collected in January has shown that Pinterest has been leading more traffic to websites than Google+ and LinkedIn combined. As well, as of September Pinterest became the 2nd largest reference to landing pages behind Facebook.
This post is a guest submission from social media marketer and blogger Rebecca Coleman. If you're interested in writing a guest submission, send your pitch to guestpost@localtrifecta.com .
At almost 4 years old, Instagram is rapidly becoming one of the most popular social media platforms in the world.
You know that old expression, a picture is worth a thousand words? Well, Instagram is simply that. And in today’s world, we don’t have time to sit and digest 1,000 words. We want information that is snack-sized, quick, so we can move on to the next thing.
You might think, “What the heck are you even talking about? There is not even a competition between YouTube and Vine; YouTube trumps all!”. But..I can make you think differently. Even though YouTube is the second largest search engine in the world, does it cater to your marketing needs?
As I am sitting here thinking about what to write, all I can think about is how excited I am about this new experience with LocalTrifecta. The past three months I have experienced a lot of life changes such as graduating college, then understanding how it feels being an unemployed degree holder, moving out of my childhood house to a new part of town, and lastly - willingly starting CrossFit for the first time, where you basically sign on the dotted line to get your butt kicked on the daily basis. But then, all these series of events had led me to the office of LocalTrifecta.
The primary marketing goal of every dental practice is to bring in new patients and keep existing patients coming back in. It’s what will keep your practice running. But what will grow your dental practice is being able to attract patients through digital marketing channels. Search engine optimization (SEO) is starting to be more and more used as an Inbound marketing channel by dental practices across North America. Put in a geographic search for dentists into Google and you’ll see a local 6-pack result show up of all dental practices in that area. You’ll see well-optimized websites also show up in the first organic results. It’s clear that more and more dental practices are leveraging the power of the Internet to attract more patients - because it works.
While SEO is just one channel under the Inbound Marketing umbrella, it's an effective one and deserves a micro-examination of how it alone can grow your dental practice.
We've seen it ourselves that this works for dental practices so let's go into what every dentist ought to do with respect to SEO.
This is a guest submission on leveraging your Google+ page from online journalist and business enthusiast Megan Ritter. It's the first guest submission on the LocalTrifecta Inbound Marketing Blog. If you've got an idea for a guest submission, send it to guestpost@localtrifecta.com!
As a business owner, you should know by now how important of a role social media plays in your company’s Inbound Marketing strategy. And if you are running a B2B business, you may be wondering as to which social network will produce the best results.
I’ll finally get the chance to meet up with one of my marketing heroes, Marcus Sheridan (for the first time) at HubSpot’s Inbound 2014 Conference in Boston in September - and it’ll be a treat. Periodically, I’ll exchange emails with him, usually regarding something he’s blogged about.
I had an email exchange with Marcus a couple days ago and it prompted me to give a listen to one of Marcus’ old talks - on being transparent to your prospective customers with your content.
It’s really something that isn’t done. Content marketing is generally poorly done or not done at all. Personally, I’m starting to use the term “content marketing” less and less (forgive me when I use it later in this post) in favour of “education”. Because that’s what this is all about - educating your website visitors and your prospects about what you do and what you offer. This brings them closer to your brand and starts a positive relationship.
This is how it all works - but what I’ll talk about in this blog post is the importance of being honest and transparent in your content (blog posts, e-books, videos) - so that your prospects will be more comfortable doing business with you. Believe me - this is a post that you have to read because it’s vitally important to building your web presence online!
