8 out of 10 potential customers look at online reviews before hiring a service or buying a product. Businesses with no or limited reviews are not likely to be chosen.
Word of mouth is arguably one of the most important marketing sources - and for good reason. People rely on the reviews of other people's experiences so they'll know if their time, effort, and money will be put to a good use. Shared experiences help with the buying process as it builds brand trust if someone else has had a positive experience.
The reality is that people are very busy these days and want to rely on businesses they know, and hear, that they are good.
Review sites are getting more and more common for the average internet user. When searching for services or products, most likely they will turn to Yelp, Google+, or Facebook (or other relative sites) for reviews, maps, and comments.
This video perfectly describes how important a positive presence is online.
As you all know when you see a negative review, the likelihood of you choosing that business over another business that has zero negative reviews, is slim to none. Therefore, negative reviews are just as important as positive ones.
What Is Get Five Stars? And Why Should You Be Using It?
As a business owner wouldn’t you want to be able to control the negative and positive reviews associated with your business?
Get Five Stars is a plugin for your website that allows customers to fill out a survey on your page. It will also make the customer rate your service/product.
On the general settings, if the customer rates your business a 9-10, the review will automatically be published to your website for everyone else to see. As well, they will get an automated email asking them to please leave a review on the following sites: (Yelp, Google+, Facebook, Homestars, ect).
If your customer rates you a 6-8, it will not publish the review but it will send them an email asking to leave a review on the other sites.
If the customer leaves a rating that is a 5 or lower, it sends an automatic email saying: “We are sorry for the sub par service, please let us know what we are able to do better”. This also doesn't offer a link to go leave reviews or comments on any other site.
Perks:
The nice thing about this plugin is it allows customers to engage with your business more. It empowers businesses to leverage positive reviews for the purpose of growth.
Another thing that it will do is allow the filtering of negative reviews from your social platforms, which will stop the flow of negative word of mouth.
This is really crucial to a business because who really wants negative reviews on their pages? All this can do is send potential clients to a competitor, and we don’t want this.
Customizability:
One thing I also really like about the plugin is how you can customize it.
Almost everything is customizable from the colour scheme of the page, the email templates, the scale of stars that the customer has to select to be published on your site and ect., and the pages you can choose to link to for the reviews.
So this allows you to really identify with your target audiences.
Pricing:
Get five stars is a really good investment for what you pay. As you can see here, the pricing is reasonable and for agencies; the more clients you have, the better deal you get.
All in all, it's a great investment and tool. As well, it's a great way to get your customers engaged with your website again. It's also an excellent way to get your customers engaged with your other online profiles, and lastly it is a good way to understand what your customers needs were, how you met or exceeded those needs and how you can for the future.
This plugin should be a crucial element in every businesses page just for the mere fact of customer satisfaction. You can also enjoy a 15 day free trial to see what it can do for your business! We've leveraged it for our clients - and we recommend you try it for your business!
About the Author:
