Whether you’re a small business owner or a marketing coordinator in a large organization, looking for the right tool for social media to expand your reach and help achieve your business goals is never an easy task. Most people jump on board trying out many different tools, only to find out it is not the right fit for them. This article will help those who are having a hard time deciding what to use when it comes to social media management.
Recently, a number of LocalTrifecta team members took the plunge and got certified to use Google AdWords. Drew Bay, Payman Torkiyan, Puya Turkiyan, Sam Araki and I (Ramesh Ranjan) completed the certification program for Google AdWords. Drew was already certified and was getting re-certified as that’s what Google requires.
2013 was a great year for our agency and we're hoping 2014 will be even better. Our goal is to be the best - the best Inbound Marketing agency in Canada. To take steps toward that goal, we take on challenges big and small. Last year, we became HubSpot Partner Certified and 5 of our staff became Google AdWords Certified. Now, we're competing in what is an Inbound Marketing Specialist's dream: HubSpot's 30 Day Blog Challenge.
Have you ever wondered how certain ads over Google get to the absolute top of the first page of search results? Well let me tell you how.
What is thought leadership? What does it mean to be a thought leader, how does it relate to content marketing and how can being one increase sales for your business?
We’ll let you in on a secret: Video marketing works. Well, it’s not exactly a secret. With the invention of YouTube and the rapid growth of other video hosting websites, it’s no surprise that videos can drive sales. Still don’t believe it? Take a look at these startling statistics:
In the first half of our comprehensive HubSpot overview, we answered the question "What is HubSpot?" and started to answer the question "Why do I need HubSpot?" Here’s the second half of our exclusive overview of HubSpot.
In conversations with clients, more often than not, we’ve been asked: “What is HubSpot? All I hear is HubSpot, HubSpot, HubSpot!” HubSpot is a proven tool for generating leads. It’s fantastic and I’m not just saying that because we’re HubSpot partners. The facts are that it works and as a result, HubSpot’s popularity is rising.
I'm usually not bothered by too much. Over the past few months, though, I've had encounters with several clients of ReachLocal. For those of you who aren't familiar with ReachLocal, it's a paid search company that provides its customers with a slick interface and nicely named service components for online marketing their business.
What bothers me is that ReachLocal has misrepresented itself on two major levels to the aforementioned folks.
