Even for those in the digital marketing industry, it’s not easy to keep up with Google’s frequent algorithm updates.
As an agency, we’re constantly asked: why so many updates? What do these updates mean? Will these updates affect me?
As of April 21, 2015 (today), the Google Mobile Friendly update is upon us. This will affect you, and affect your competitors.
This year our Company, LocalTrifecta Internet Marketing took 5 team members to MozCon - known as the LocalTrifecta 5.
This is going to be some sort of special MozCon review post. Four of us are contributing, and this is a lengthy post, but there’s great stuff here. And at the very end we’ve included links to other MozCon 2014 reviews.
I'm usually not bothered by too much. Over the past few months, though, I've had encounters with several clients of ReachLocal. For those of you who aren't familiar with ReachLocal, it's a paid search company that provides its customers with a slick interface and nicely named service components for online marketing their business.
What bothers me is that ReachLocal has misrepresented itself on two major levels to the aforementioned folks.
As a local ‘brick and mortar’ small business, you depend on foot traffic. The very existence of your business relies on getting customers in your door with money, and out your door with your product or service. You spend most of your time focused on managing your store operations and maximizing your bottom line.
The simple message is – stay away from these masters of domain deception.
We all seem to own domains, and it seems as though there are thousands of domain registrars out there. Domain registrars being companies we buy domains (URL’s) from.
After reading Owen Clark's post today where he states that #1 On Google Is Not What You Want - I have a few quick thoughts. Thanks to Owen for making me think today - although I don't agree with his headline - he makes his point. 
Nothing can quite stir human emotion more than something that really ought not to matter – race. And that’s race, in terms of individual ethnicity.
For us being located in Vancouver Canada at the moment we are still struggling with helping a vast majority of business create their 1st website and/or update an incredibly old site. In fact Google indicated in an event held in Toronto that 55% of Canadian businesses DO NOT have a website!
Google recently announced changes in how they will rank maps (basically Google Reviews will be a HUGE component while Citations wont play quite the dominate role they once did). Our own personal insight has been that citations still play a more significant role that they are perhaps letting on. This seems to be especially true for CANADIAN businesses. While we are still encouraging our clients to work on reviews we thought we would share a list of the top 58 canadian citations:
As LocalTrifecta grows, as we welcome new clients, and increase our revenue, which we have done increasingly since starting just over a year ago, it’s important for us to keep balanced.
