Eric Enge of Search Engine Land recently made a very insightful blog entry regarding "What’s Next In The Evolution Of Local Search?"
For businesses located in the USA finding local citations is actually quite easy. There are a couple of BIG players that help you submit your business to the biggest citations on the web. The 2 big players for US companies are localeze and getlisted.
For any other company and specifically those located in Canada the process is a bit more involved. The 2 big players are the internet yellow pages (yellowpages.ca and canpages.ca) but this is nowhere near as powerful as mass submission resources like the US has access to. So the real question is where and how can a business find good citations for their local maps!?
I stumbled across an AMAZING resource/tool yesterday and with their permission am sharing it now. The company is Whitespark and the tool is a local citation finder or http://www.whitespark.ca/tools/local-citation-finder/.
Simply put you can enter either a keyword or phone number and the tool will find citations on the internet and provide you with a list of highly relevant sites to submit your business to! Even MORE powerful the tool will also help you track and monitor which citations you have submitted to and which work best for your businesses.
As an internet marketer I have to say this tool is nothing short of incredible! Please ... do yourself a favor and check it out!
It amazes me as an internet marketer how many times I talk to and deal with businesses that are missing the core elements for marketing in general! Internet marketing is another channel or medium for your overall marketing objectives but the core elements of a good marketing strategy still apply!
I was just on Facebook. Accepted two new friend requests – two people I haven’t seen in almost 15 years. Unlike how I used to be – benignly accepting new friend requests (aka requesting then forgetting – which is a common practise on FB) – I’m now a little bit more engaged – a little more curious.
The Canadian government is seeking to reform the Employment Insurance System and hike premiums. As a small business owner I know the effects of Payroll deductions and remittances on both employer and employee side.
Numbers don’t lie. Well – perhaps sometimes numbers don’t tell the full story – but what they do is frame ideas for us.
I know what to make of the recent news reported in the Globe and Mail that Yellow Pages launches its own web company.
