Nothing can quite stir human emotion more than something that really ought not to matter – race. And that’s race, in terms of individual ethnicity.
Everybody, I am sure, has heard of this quote “He who fails to plan, plans to fail”.
This is true for every aspect of our personal and professional life and is even more true for our marketing initiatives. When it comes to social media and facebook you MUST have a plan or strategy in place or you will fall victim to what I call "the facebook hook".
eMarketer forecasts that Twitter ad revenues will rise this year and next, from $45 million in 2010 to $150 million in 2011 to $250 million in 2012, BUT the one prevalent question is if Twitter has saturated the marketplace.
I was just on Facebook. Accepted two new friend requests – two people I haven’t seen in almost 15 years. Unlike how I used to be – benignly accepting new friend requests (aka requesting then forgetting – which is a common practise on FB) – I’m now a little bit more engaged – a little more curious.
Numbers don’t lie. Well – perhaps sometimes numbers don’t tell the full story – but what they do is frame ideas for us.
