8 out of 10 potential customers look at online reviews before hiring a service or buying a product. Businesses with no or limited reviews are not likely to be chosen.
Have you noticed that your Facebook Page Likes have dropped a bit lately? If you haven't yet, you just might in the coming weeks.
In marketing (online and offline), we use data to communicate the progress we've made in our marketing efforts. We measure where we were, where we are, and set goals of where we want to be, so that we can evaluate the ROI (return on investment) of our marketing spend. That then allows us to tweak and hone our efforts to get a better return or result. A business should always be tweaking their marketing strategy, evenif those tweaks are minor.
This is a guest submission on leveraging your Google+ page from online journalist and business enthusiast Megan Ritter. It's the first guest submission on the LocalTrifecta Inbound Marketing Blog. If you've got an idea for a guest submission, send it to guestpost@localtrifecta.com!
As a business owner, you should know by now how important of a role social media plays in your company’s Inbound Marketing strategy. And if you are running a B2B business, you may be wondering as to which social network will produce the best results.
When you think of Yelp, do you first think of foodies posting restaurant reviews? In my previous blog post on LinkedIn optimization, I talked about how LinkedIn is much more than a job seekers website. In this case, Yelp is much more than a website for people to rate their favourite meals.
LinkedIn is much more than a job finding website .
Today’s search engine savvy population wants to know the people behind a business. Your skills, recommendations, and experience can be a determining factor in a person’s decision to choose what you’re offering over the competition. This adds even more reason for professionals to be well represented on websites like Google +, Twitter, and LinkedIn.
The big benefit of joining these sites is that it establishes your credibility well in advance of your first point of contact. In other words, customers and potential business partners will be thinking “YES!” before they even meet you.
3 Things They Did Right, And What They Could've Done
Whether intentional or not, with social media, great campaigns are viral, and spread like wild fire.
Remember when Oreo tweeted during the Super Bowl blackout and everyone couldn’t stop talking about it?
This year, the winner of the most viral campaign went to JCPenney. Although the campaign was slightly controversial, I thought it was a great move for the department store.
Every year brands line up to pay for commercial spots in North America’s biggest sporting event – the Super Bowl. According to network host Fox, This year’s Super Bowl had an average of 111.5 million viewers, a record for a US program.
The massive viewer count is why advertisers aren’t afraid to spend. Budweiser is already enjoying the success of their ad. Their “Puppy Love” commercial has gone viral and now has over 43 million views on YouTube.
Whether you’re a small business owner or a marketing coordinator in a large organization, looking for the right tool for social media to expand your reach and help achieve your business goals is never an easy task. Most people jump on board trying out many different tools, only to find out it is not the right fit for them. This article will help those who are having a hard time deciding what to use when it comes to social media management.
After reading Owen Clark's post today where he states that #1 On Google Is Not What You Want - I have a few quick thoughts. Thanks to Owen for making me think today - although I don't agree with his headline - he makes his point. 
